Jack Wills' Grand Opening Party

Jack Wills was established in 1999 by founders Peter Williams and Robert Shaw, in Salcombe, Devon, a small coastal town in the south of England. Since then, Jack Wills has been designing British heritage-inspired fashion for both men and women. The cult British fashion brand is the namesake of Williams’ grandfather.

Ever inspired by the best of British, from its history and culture to sporting and country pursuits, the company’s registered trademark, “Fabulously British” encapsulates the inspiration behind Jack Wills – high quality goods that draw heavily on British heritage and style. Jack Wills takes pride in using the finest quality materials, techniques and design to deliver the brand’s distinctive connection between the old and new, epitomizing what it means to be young and Fabulously British.

The year 2011 marked the company’s foray into Asia, as Jack Wills opened its flagship store in Leighton Center, Hong Kong. Since then, Jack Wills has opened two more stores in Hong Kong, with plans to expand its reach across Asia. There are currently over 80 Jack Wills boutiques across the United Kingdom, United States, the Middle East, and Asia.

Jack Wills made it's debut in Singapore’s shores with its very first store in Raffles City just a couple of days ago.