to launch campaign to rekindle kampong spirit amongst parents in Singapore

Wednesday, June 14, 2017
Singapore's popular online parenting portal,, is organising a campaign to encourage parents to openly share their parenting experiences and knowledge with others and rekindle the kampong spirit amongst parents in Singapore.

The social media campaign involves an outreach to parent bloggers to become advocates of in its drive to enhance parenting skills in Singapore. Specially selected bloggers have been selflessly offering valuable advice to parents in Singapore, and KiasuParents hopes to bring them together and help them increase their reach to more parents.

 This campaign includes a photo story competition for parents to share inspiring photos of themselves working or having fun with their children, between 22 May 2017 to 21 June 2017. Entries must be accompanied with a photo story to share their parenting experience. A total of $10,000 cash prizes has been set aside for the winners.

 To qualify, all participants need to do is share their entries on social media, either on Facebook or Instagram, with the key hashtags #KiasuParents, #KindredSpiritParents, #AXA and #FlyingCape and encourage their friends to go to the contest microsite to ‘Like’ their favourite photo.

 *A total of 100 entries will be shortlisted as finalists based on the most number of ‘Likes’. These 100 chosen entries shall be posted on the contest microsite for public voting between 23 June 2017 to 9 July 2017. Winners will be chosen based on a combination of popularity votes and organisers’ judging scores. Members who vote for the winning entries will stand to win prizes too. A prize giving ceremony cum photo exhibition will be held on 15 July 2017 at Lattice80, #08-01, 80 Robinson Road.
Submit your entry through a photo story now at:

Goodluck folks'! x


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